Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It Loose,” into Spanish, it used a colloquial term for diarrhea.
More often, though, branding fails happen because of a lack of a clear style guide, which can result in inconsistency or miscommunication among your content team.
Pardot research notes that 80% of consumers say “authenticity of content” is the most influential factor in their decision to become a follower of a brand. One way to foster authenticity is by achieving consistent communication and branding by creating a style guide containing instructions for all parties creating content for your company.
This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications.
Why you need a style guide
First, what is a brand style guide?
A brand style guide is a holistic set of standards that defines your company’s branding. It references grammar, tone, logo usage, colors, visuals, word usage, point of view, and more.
Bron en volledig bericht: Content Marketing Institute