Hyperlocal Social Marketing And What It Means For Brands

    First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, find, engage and buy brands, hyperlocal social marketing has emerged as a growing strategy for large brands to reach and connect with their audiences.

    With consumers using the check-in function on sites like Facebook FB -0.11%, the message is that they want others, including business, to know where they are so they can receive information that helps make it easier to find what they need or what’s available while they are there. In turn, it gives companies an opportunity to deliver on those needs with localized offer while learning more about how they behave in these areas.

    Bron en volledig artikel: Forbes