Is Twitter’s move to simplify 140-character tweet rules good or bad for brands?

    The changes, which will be rolled out globally over the coming months, are as follows:

    •    Media attachments, including photos and videos, will no longer count toward the character limit.
    •    @names in reply to Tweets will be removed from the count.
    •    People will now be able to retweet and quote tweet themselves, enabling them to resurface any of their previous Tweets and add new commentary.
    •    Any new tweet beginning with an @name will be seen by all followers.

    According to the company, the simplified tweet rules will make conversations faster and more intuitive for people who come to Twitter everyday and those who are new to the service.

    Bron en volledig artikel: Marketingweek