‘Localism’ is forecast to be a major post-pandemic trend

Increased local consumption of goods and services, an expansion of e-commerce to include a new wave of digital shoppers, as well as a new era of value-consciousness, are three major consumer trends that are likely to continue as the world emerges from lockdown, a new global study has revealed.

According to research firm Kantar, COVID-19 has driven a surge in “localism” around the world, with two-thirds (65%) of consumers now preferring to buy goods and services from their own country.

Chinese consumers feel most strongly about championing local produce with 87% expressing this view, followed by consumers in Italy (81%), South Korea (76%) and Spain (73%), while 42% overall say they now pay more attention to the origin of products.

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