The untimely death of basketball player Kobe Bryant has occupied the headline writers for two weeks. Discussions of his sporting legacy, his relationship with his daughters and how a complex figure like Bryant should be remembered have provided fertile ground for journalists.

In branding terms, the star’s death has produced a fascinating challenge for the NBA – the all-powerful sporting organisations that runs American basketball. For half a century, the NBA’s logo has featured the gangly silhouette of basketball hall-of-famer Jerry West dribbling his way into immortality.

Lees deze column van Mark Ritson op Marketingweek