L’Oréal looks to have a ‘bigger purpose than selling product’ with e-mentorship programme

L’Oréal Paris is collaborating with The Prince’s Trust to launch its ‘All Worth It’ programme, an e-mentorship initiative designed to help boost young people’s self worth.

The programme hopes to help 10,000 young people by “turning self-doubt into self-worth”. It is in response to figures released today (23 February) by The Prince’s Trust showing that one in three young people say they don’t believe in themselves, rising to 42% of young people who are not in education, employment or training.

L’Oréal Paris will run confidence courses quarterly at each of the 18 Prince’s Trust centres. The programme, which comprises of four modules, will address issues such as body language, communication, employability and relationships.

Bron en volledig bericht: Marketingweek