Machine Learning and AI Marketing trends to watch for 2018

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and AI.

Here are the marketing technology trends every marketer should keep their eye on as we round the corner to 2018.

Lees dit artikel op Marketing Insider Group