Making marketing a career option for people from socially diverse backgrounds

Among the many diversity challenges marketing faces, social diversity is seldom discussed. It’s safe to say in many cases the majority of marketers do not share the social class of many of their customers.

The Marketing Academy Foundation wants to address this under representation. It has two objectives: to fund marketing apprenticeships for people from disadvantaged backgrounds and increase awareness of marketing as a career among people who wouldn’t be likely to ever consider it an option.

Launched in May, the Foundation is an extension of The Marketing Academy and will build on the work started by the Merlin’s Apprenticeship scheme, a programme which placed young people with difficult upbringings or lack of qualifications into marketing roles. The Foundation is different in several ways – it is now a registered charity and has a CEO in Daryl Fielding who has big ambitions.

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