Marketers fear remote working will ‘compromise’ their brands during coronavirus crisis

Media voor marketeers
More than two-thirds (68%) of UK marketers believe their organisation could be compromised by the need to work remotely amid the coronavirus pandemic.

An exclusive survey of 2,249 UK brand marketers conducted by Marketing Week and its sister title Econsultancy, finds that remote working has been somewhat rare or rare until recently among 43% of marketers. However, 64% believe it will become somewhat or very common over the next two quarters.

Amid the shift, marketers have genuine concerns about how their teams will manage working remotely during the COVID19 outbreak and the impact it could have on business. Almost a fifth (18%) of marketers believe their organisation would definitely be compromised if there is a significant increase in remote working.

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