Marketers are optimistic about automation and the benefits it can bring to the workplace, and are often further ahead in their automation journey than other professionals. But there is a growing knowledge gap and many feel unsupported in their efforts to upskill.

According to a new study from recruiting firm Hays, 79% of marketers say digital transformation is a primary or secondary focus for their organisation and 55% believe automation will allow people to add greater human value to an organisation in the future.

However, 40% of employers say they lack the skills to enable them to make the best of automation technology and 53% cite a lack of skills from current staff as the biggest barrier to the implementat.

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