As we approach 2021, Marketing Week has identified the key opportunities and challenges that will shape marketers’ working world. In the third instalment we look at the need to refine agile frameworks and stepping outside your bubble.
Our coverage of the ‘trends’ for the year ahead is slightly different this year. Yes, we are flagging what we think you should be spending your time and money on, and why, but equally it is a commitment from us to focus on these topics in 2021 to help you better navigate the year ahead. There’s little point flagging these challenges as important without going the extra mile and offering analysis and insight into how to tackle them. It’s part prediction, part rallying call, part contents for 2021.
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