Influencer relations are a higher communications and marketing priority for the UK luxury sector than traditional media relations, according to a survey of industry specialists.

Working with PR Week, the Luxury Communications Council (LCC) polled 30 of its core members to gauge their views about a range of issues, including digitalisation, budgets and the impact of Brexit.

The LCC describes itself as “a community of London’s top communication and marketing experts” with Alfred Dunhill, Boodles, Corinthia Hotels and Rolls-Royce among its founding members.

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