Marketing through the ages: The 2000s bring the dilemmas of digital

As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Ruth Mortimer was editor in the early 2010s as the impact of digital led to real challenges over scale versus consolidation of power, audience versus context and personal versus personalisation.

The story of marketing over the past decade is one of enormous contradiction. Our story takes place in a globalised world – connected by the internet – where it is possible to reach a global audience at mass scale with messages designed for each individual.

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