Marketing’s looming crisis: Why the industry must work harder to attract the next generation

Do young people still see marketing as a desirable career destination? The answer to this question is crucial in guaranteeing a pipeline of fresh talent entering the industry.

The reality, according to an investigation by Marketing Week, is that the lack of information out there explaining the diverse opportunities of a career in marketing puts the industry at a distinct disadvantage in the minds of young people. Marketing also has to contend with a perception problem among the younger generation that it is intrinsically linked with advertising, which Generation Z notoriously either distrust or dislike.

Bron: Marketingweek