Marketing’s new relationship with insight explained


    The relationship between marketing and insight will be under the spotlight at Marketing Week Live this year; ahead of the event we explore how businesses can better align their teams to get the most from each function.

    How do brands use data to produce extraordinary creative? How do they bring insights to life in ways the entire business can understand? And how do they take advantage of the opportunities created by digital? These are pertinent questions in today’s world of marketing that speakers at Marketing Week Live will be answering later this month.

    Bron en volledig artikel: MarketingWeek