Mobile is the world’s second-largest ad medium

Mobile adspend across all formats is expected to reach $98.3bn in 2017, representing almost a quarter (23%) of worldwide advertising expenditure, according to new analysis from WARC.

The latest Global Ad Trends report also forecasts mobile adspend will record 35.2% year-on-year dollar growth in 2017, with half (51%) of the total allocated to search, followed by display formats (45%) and then classified and other spend (4%).

Mobile’s growth is such that it is now the second-largest ad medium by spend, having overtaken desktop internet for the first time this year.

These are some of the report’s key findings based on data from WARC’s 12 key markets of Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, the UK and USA, which collectively account for approximately two-thirds of the value of global ad trade.

Lees verder op WARC