Nieuws over marketing

Cherrypicking.... Iedere dag alleen de meest opmerkelijke nieuwsberichten en achtergronden van gerespecteerde media over marketing, communicatie en sales. Volg voor de laatste headlines uit Nederland, België, Groot-Brittannië, VS, Duitsland en Frankrijk via @nimaheadlines. Via de twitteraccount @nimatweets word je op de hoogte gehouden van het laatste nieuws over NIMA en zijn Members.

How to Establish Thought Leadership on Emerging Social Platforms

9 augustus 2018

Don't you hate it when you hear success stories of brands that made it big on Facebook, Snapchat, and YouTube before those platforms were even... Lees meer

Why wellbeing is good for marketing

8 augustus 2018

If marketing is to be a force for good within organisations – as well as for customers – then one of its priorities must be... Lees meer

5 Research-Based Actions to Improve Your Content Marketing

7 augustus 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great... Lees meer

What does CRM mean in the customer experience age?

6 augustus 2018

Marketers’ relentless focus on customer experience has pushed customer relationship management (CRM) into the background. At its most basic level, CRM is a customer database but it should be... Lees meer

How to Craft an Email Newsletter That Gets Marketing Results

3 augustus 2018

You thought email newsletters were a marketing tool of the past? Replaced by social media? Think again. Newsletters can be highly effective—much more so than... Lees meer

Zo zetten Ford, ING en Brabantia dynamic social video in

2 augustus 2018

De socialmediafeeds van je vrienden zien er waarschijnlijk heel anders uit dan die van jou. Logisch, want we hebben allemaal een unieke mix aan voorkeuren... Lees meer

Marketingcommunicatie

Perfect pitch: Why pitching must evolve now

1 augustus 2018

Thanks to its cyclical nature, some veterans believe that the current controversy around pitching will do what it has always done: it will come, it... Lees meer

A Summary of The Nielsen CMO Report and its Implications on the Future of Media

31 juli 2018

On June 6, 2018, Nielsen, a global measurement and data analytics company, released the first annual Nielsen CMO Report. The research for this report is based on interviews... Lees meer

Marketing through the ages: The 2000s bring the dilemmas of digital

30 juli 2018

As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Ruth... Lees meer

Five Content-Led Marketing Campaigns That Drive Results

27 juli 2018

In today's competitive marketplace, consumers are empowered to drive a hard bargain. Your audience knows how to get the best price, so it's easy to... Lees meer

‘Mark Ritson: Stop propping up brand purpose with contrived data and hypocrisy’

26 juli 2018

Another week, another bit of patchy methodological puffery making the case for brand purpose. This week’s fluff came from Channel 4 and reinforced the fact... Lees meer

(Interview) Societal Brand Impact in tijden van woeste marketing-KPI’s

25 juli 2018

Het past prachtig bij de tijdsgeest waarin het steeds belangrijker lijkt te worden gevonden dat je als bedrijf en merk een positieve bijdrage levert aan mens... Lees meer

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