Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.).
Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact.
Chris, co-founder and chief innovator at Trust Insights, covered several real-world applications of AI. His examples helped transform abstract concepts into tangible use cases.
Chris implemented these examples himself via hands-on coding in the R programming language, using a deep understanding of mathematics, data science, and machine learning. But most marketers don’t have data science and computer programming skills. Later in this article, I share Chris’ advice about how marketers can apply these AI concepts.
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