Reflections on agile marketing by leading practitioners and analysts

As we learned in the 3rd Annual State of Agile Marketing Report, there are lots of different manifestations of marketing agility. Most marketers use a hybrid framework, and we employ tons of different practices within those frameworks.

To tap into this vast array of experiences with agile in marketing, we reached out to a whole slew of agile thought leaders and practitioners to get their take on the results from this year’s report.

Here’s what they had to say…

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