Despite efforts to focus on diversity and supporting women to succeed in the industry, the pay gap between male and female marketers has widened from 20.8% in 2016 to 22.4% in 2017.

“I’m disappointed that the gap is that big,” says Annabel Venner, global brand director at insurance provider Hiscox. “There’s a huge number of steps being taken in the right direction and this year firms will have to publish figures of their pay gaps, so there’s a lot more scrutiny. But I’m genuinely surprised [because looking at businesses where I have worked] I have never seen that gap before in peer like-for-like roles.”

Bron en volledig bericht: Marketingweek