Considering the rapid pace of change in the digital marketing world, knowing what trends to pay attention to can be tricky.
Luckily, the team at MDG Advertising has put together an infographic illustrating the six main areas on which marketers should focus. Here are some highlights from the ad agency’s infographic:
• Data cleansing and quality should be a focus for any brand that has made an effort to collect data: 60% of enterprise workers are not confident in their firm’s data-quality management—yet 95% of those workers expect the data volume to increase over the next year.
Bron en volledig bericht: MarketingProfs