Let’s face it, stock photography is boring. As consumers become inundated with marketing content, they increasingly resist anything that looks and feels inauthentic, which unfortunately describes much of traditional marketing and advertising. In fact, 84% of millennials don’t trust traditional marketing and 92% of consumers trust user-generated content more than advertising.
Although there has been a growing resistance to traditional advertising, audiences are still willing to engage with brands that deliver a positive experience.
Satisfied customers are increasingly taking to social media to write, talk or post about products and brand experiences they love, and those social engagements are key for marketers. In fact, 66% of users rely heavily on such content when making a purchasing decision, according to a recent study, and 65% trust online word-of-mouth more than traditional advertising.
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