Around two-thirds (65%) of consumers skip video ads and they do so as soon as they get the chance, according to new research, which also revealed that three-quarters (76%) say they skip ads because it is ingrained behaviour.

That is according to IPG Mediabrands’ Magna and Media Lab units, which conducted a media trial involving more than 11,300 consumers recruited from a representative online panel.

Bron en volledig bericht: Warc