The big debate: Is coding a must-have skill for marketers?

Highly creative, commercially savvy and digitally literate – just some of the attributes required of marketers in 2017. And it doesn’t stop there. Over the past few years there have been a growing number of calls for marketers to add ‘competent coder’ to their skill set.

But is coding really intrinsic to a marketer’s job, and if not, should it be?

As marketing becomes inherently more analytical in nature, rooted in rich data and insight, marketers need to understand how their websites function in order to better optimise the customer journey.

One voice in favour of marketers coding is Ryanair CMO Kenny Jacobs who argues the next generation of CMOs will need to be able to build their own websites.

“Marketers should absolutely be able to look at a website and know how that website is working and the code behind it,” Jacobs tells Marketing Week.

Bron en volledig bericht MarketingWeek