As a marketer, you probably spend much of your day thinking about segments of customers, but have you ever wondered which segment of marketers you fit into? According to Marketing Week’s groundbreaking research, marketers divide into eight different psychometric personas.
As part of our 40th anniversary celebrations this year, we commissioned researchers at CrowdCat to conduct a major three-part study of our audience, revealing the three key psychological dimensions that determine how marketers work and the content they consume, from which the personas were subsequently derived.
Lees verder op Marketingweek