The Future Marketing Organisation: Creating a culture of accountability

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While marketers show a real desire to optimise their businesses by creating new structures that put customers at the heart of the conversation, change must start with the culture of the company itself.

And it appears the industry is moving in the right direction. Some 57% of respondents taking part in Marketing Week’s Future Marketing Organisation study, conducted in partnership with marketing intelligence company MiQ, believe that marketing is changing for the better.


Lees dit artikel op Marketingweek