Top Ten Results From The CMO Survey – August 2019

Here are my top ten results from the August 2019 CMO Survey. These results are based on a sample of 341 top marketers at for-profit U.S. companies, 95% of whom hold the position of VP-level or higher.

#1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% in the next year-nearly reaching the 8-year high of 8.9% from 2017. This compares to a 6.3% actual increase in the last year. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% of overall firm revenues.

#2—Marketing Leadership: Three important findings related to marketing leadership emerged from the August 2019 CMO Survey.

  • Although 73.5% of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% who reported being unwilling in the February 2018 Survey. B2C companies are most likely to take a stance.

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