GLOBAL: The time spent with traditional media by consumers will fall across the board in 2016 as internet consumption – specifically the mobile internet – continues to rise, according to a new report.
Zenith’s Media Consumption Forecasts 2016 predicted that mobile internet consumption will increase by more than a quarter this year, climbing 27.7% and driving a 1.4% increase in overall media consumption
But all other media usage, including desktop internet, is set to decline by some 3.4%, the report said.
Desktop internet will actually see the greatest decline (-15.8%) as mobile consolidates its position as the main platform for internet consumption.
In 2016, MediaPost reported, people will spend an average of 86 minutes a day using the mobile internet, compared to 36 minutes using desktop internet. Overall, a total of 71% of internet consumption will take place on mobile devices.
Bron en volledig bericht: Warc