Framing is a powerful tool for making communication more persuasive and influential and one that has evolved over the years as psychologists have classified various different types; an understanding of these developments can help marketers use framing more effectively.
In the latest instalment of their ongoing New frontiers in behavioural science series, Crawford Hollingworth and Liz Barker of The Behavioural Architects explain in The expanding ‘framing toolbox’ how “perceptions, judgements, decisions and behaviours can all change depending on how information is presented to us, particularly regarding whether positive or negative information is drawn to our attention”.
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