Unilever’s marketing boss Keith Weed is threatening to pull investment from platforms that “breed division” or fail to protect children from toxic content, and is calling on the digital media industry to “overhaul its behaviour” or risk losing the trust of both consumers and brands.
In a speech he is set to give this afternoon (12 February) at the IAB’s annual conference in California, US, Weed will make a promise that Unilever “will not invest in platforms that do not protect children or which create division in society”. He will name-check the likes of Facebook, Twitter, Google, Snap and Amazon, saying that Unilever does not want to advertise on platforms that do not “make a positive contribution to society”.
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