What can marketers learn from the sciences? Quite a lot


    Gord Hotchkiss has been one of my sources of professional inspiration for over a decade. One of the pioneers of the search marketing industry, Gord has always had a special talent for blending marketing savvy with broader social and scienfitic thinking in the face of disruptive technologies. He’s masterful at putting the quirks of modern marketing in a larger and more strategic context. His Online Spin column on Mediapost is one of my few weekly must-reads


    Bron en volledig artikel: Chiefmartec