What gen X and millennial marketers think of the profession – and each other

Today, much is made of the differences between millennials, who are beginning to rise to positions of influence in businesses, and the generation above who manage them – whether that’s because being ‘digital natives’ gives the former a fundamentally different perspective on culture, or because they have career expectations totally unlike their forebears’.

But how does the generational – and attitudinal – divide really play out in the workplace?

Are senior and junior marketers at odds with each other with regard to work-life balance, brand purpose and the role of marketing in the business; or do they actually have more in common than they realise?

In an attempt to answer these questions,

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