It is vital for brands to differentiate in today’s increasingly crowded consumer space but the same principles apply to the employer and employee relationship, where brand communications and marketing are just as important to retain and attract talent.

The reasons for marketers rating their workplace highly are varied, and not always what you might expect. Marketing Week’s Employer Brands project has researched some of the UK’s top employers for marketers, finding, for example, that even at the brands paying the highest salary, income is the aspect of their job with which employees are least happy.

Marketers score their salary an average of 3.4 out of 5, the lowest of the 15 metrics we asked about in a survey of more than 1,300 people. Hardly any companies receive an average score above 4, even though the salaries that companies claim to pay in our separate employer survey differ widely. This suggests raising salaries would not be a quick fix to make a brand a more appealing employer.

Bron en volledig bericht: Marketingweek