“Of all the words associated with marketing, the one we should focus on the most is value. This is because when you boil down what we as marketers do, it is about creating, generating, communicating and then harvesting value.” Those are the words of Professor Mark Ritson, leader of Marketing Week’s Mini MBA in Marketing.
But getting pricing right is a complex art, and one that many marketers struggle with, something which he looks to address during the course’s ‘pricing’ module.
As Harley Mathieson, social media manager at travel company David Urquhart, and a recent graduate of the course, says, “It’s easy to get involved in the glamorous creative side of the marketing process; I suspect fewer of us have a strong foundation in the fourth ‘P’.”
Bron en volledig bericht: Marketingweek