‘Will this be the year the online advertising bubble bursts?’

The story of how Joe Kennedy preserved his family fortune when so many others lost their shirts has passed into legend. When he started getting stock tips from the shoeshine boy, he knew that everyone was already in the market and the only way was down.

He called his broker and sold all his holdings, just days before the 1929 stock market crash that triggered the Great Depression. He escaped with his wealth intact; most did not.

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