Real-Time Marketing: Five Tips for Surviving in Our Brave New World

22 december 2016
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Watching Super Bowl ads has become practically a sport all its own. Every year, fans buzz about which commercials will be the funniest, the most heart-wrenching, or the most entertaining. And, as we all know, brands shell out big bucks for spots during the game.

But, in 2013, Oreo made waves with an ad that had no budget, no TV spot, and no pregame buzz. In conjunction with our sister agency 360i, Oreo created a social media strategy that would position the brand for anything the Super Bowl could throw its way. And it paid off when the lights suddenly died in the Superdome. During the 34-minute power outage, Oreo tweeted: “Power out? No problem. You can still dunk in the dark.”

Bron en volledig bericht: MarketingProfs

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