Reflections on agile marketing by leading practitioners and analysts - NIMA

Reflections on agile marketing by leading practitioners and analysts

15 mei 2020
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As we learned in the 3rd Annual State of Agile Marketing Report, there are lots of different manifestations of marketing agility. Most marketers use a hybrid framework, and we employ tons of different practices within those frameworks.

To tap into this vast array of experiences with agile in marketing, we reached out to a whole slew of agile thought leaders and practitioners to get their take on the results from this year’s report.

Here’s what they had to say…

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