Revealed: Marketing’s diversity problem - NIMA

Revealed: Marketing’s diversity problem

13 januari 2020
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The stark lack of diversity within marketing is a ticking timebomb with the potential to undermine the future creativity and relevance of the industry for years to come.

The 2020 Marketing Week Career and Salary Survey reveals that a staggering 88% of the 3,883 respondents identify as white, with just 4% identifying as mixed race, 5% as Asian and 2% as black.

The gender bias is clear given that 60.9% of all the survey respondents are female, yet their presence considerably lessens the more senior roles become. The Career and Salary Survey research reveals that of the 39.9% of respondents whose company has a marketer on the board, 51.8% of the people in this role are male, versus 48.2% female.

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