Richard Robinson: Modern marketing requires relentless learning and development

18 januari 2018
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Ever since 1996, when Morgan McCall, Michael Lombardo and Robert Eichinger asked 200 executives to self-survey how they thought they learned, the principle of 70:20:10 has become commonplace best practice, if not the perceived truth, for how people learn in the workplace.

If you’re unfamiliar with the model, it suggests that “development generally begins with a realisation of current or future need, and the motivation to do something about it”. And within this it offers a principle that to be successful ….

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