Salary Survey 2017: Marketing is still misunderstood by businesses

19 januari 2017
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Despite efforts to promote the value of marketing within businesses, Marketing Week’s annual Career and Salary Survey shows there is still a lack of understanding and appreciation for the discipline, at a time when gaming and gambling is revealed as the best paid sector for marketers.

Marketing is still seen as a cost rather than an investment by businesses, according to more than half of marketers responding to Marketing Week’s annual Career and Salary Survey.

Despite efforts across the industry to break down internal silos and encourage inter-departmental collaboration, 61.8% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.

The survey of 3,435 marketing and digital professionals, conducted in collaboration with Marketing Week’s sister brand Econsultancy, finds financial services to be the sector where the highest proportion of marketers (53%) believe marketing is viewed as a cost, closely followed by consumer electronics (51.8%) and the public sector (51.5%).

Bron en volledig bericht: Marketingweek

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