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Few people in the UK feel they are well represented by brands, according to a new survey, which raises questions about the whole concept of brand purpose and marketers’ understanding of their audiences. A report by the Crispin Porter & Bogusky agency, based on a survey of 2,007 UK adults as part of a project …

Jocelyn Rebbens (1972) is economisch psycholoog en eigenaar van ReBBels. Haar passie is om de ambitie en het talent van professionals te verbinden aan merken en organisaties, zodat deze elkaar versterken. Ze geeft trainingen, workshops, inspiratiesessies, consultancy en coaching op het gebied van personal branding, futureproof performance en empowerment en positieve psychologie. Daarnaast interviewt en …

I’m going to give myself a letter grade in personal branding: F. F is for failure. Yeah, if I’m to look back on my career from a personal branding point of view, I deserve the harsh grade. Why? I was a laggard. I failed to get serious about developing my personal brand until I was …