Social is the go-to channel for product launches

25 november 2016
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Social media is overtaking television, promotions and email campaigns as the medium of choice for product launch marketing.

Seventy-four per cent of brand marketers prioritise social media, ahead of sales promotions (55%), email (53%), press (39%), PR coverage (39%) and television advertising (36%), according to research by agency Five by Five.

Of the 730 senior marketers questioned across the UK, US and Australia, 46% use social media to generate awareness, while social channels are also used to determine consumer preferences ahead of launching a new product (15%) and measuring success (11%).

Five by Five strategy director Michelle Mitchell argues that social media allows brands to behave in a more agile way fit for digital delivery, responding to the way technology is accelerating the pace of launch.

Bron en volledig bericht: Marketingweek

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