Tag: accountability

Measurement, monetisation and marketers

26 juli 2019

Marketers and media companies need to think differently about measurement if they’re to exploit the full potential of today’s TV ecosystem, says Freewheel’s Julie Selman. …

Mark Ritson: Revenue is a lousy measure of success for most ad campaigns

24 januari 2019

This year has begun pretty much the way 2018 ended, with a spate of big advertising campaigns that have divided the marketing community. Kaepernick for …

‘Marketing attribution is not always effective and insights are not acted upon’

29 september 2016

Marketing attribution of some sort is widely used by businesses across Europe, but it's not always effective and insights gained are frequently not acted upon, …

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