Tag: Accountabiliy

Marketers becoming ‘paranoid’ over reliability of marketing metrics

8 juni 2017

Almost three-quarters of senior marketers believe media measurement currencies are becoming “increasingly corrupted” and that players such as Google and Facebook have too much control. …

Stop die ellendige discussies over meten en focus op wat er echt toe doet

26 oktober 2016

Goede communicatieafdelingen vergroten de (positieve) impact van organisaties. En laten dat ook zien; accountability moet. Helaas ligt de nadruk in de praktijk te vaak op …

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