Marketers becoming ‘paranoid’ over reliability of marketing metrics
8 juni 2017
Almost three-quarters of senior marketers believe media measurement currencies are becoming “increasingly corrupted” and that players such as Google and Facebook have too much control.
Stop die ellendige discussies over meten en focus op wat er echt toe doet
26 oktober 2016
Goede communicatieafdelingen vergroten de (positieve) impact van organisaties. En laten dat ook zien; accountability moet. Helaas ligt de nadruk in de praktijk te vaak op