Tag: Accountabiliy

Marketers becoming ‘paranoid’ over reliability of marketing metrics

8 juni 2017

Almost three-quarters of senior marketers believe media measurement currencies are becoming “increasingly corrupted” and that players such as Google and Facebook have too much control.

Stop die ellendige discussies over meten en focus op wat er echt toe doet

26 oktober 2016

Goede communicatieafdelingen vergroten de (positieve) impact van organisaties. En laten dat ook zien; accountability moet. Helaas ligt de nadruk in de praktijk te vaak op

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