Mark Ritson: This is a critical point in marketers’ relationship with data privacy
11 april 2018
The best case study I have ever used with MBA students is the story of Levi’s suit business. It sounds too bizarre to be true,
Spotify is ramping up its advertising opportunities: Here’s what you need to know
3 april 2018
Today Spotify will embark on one of the most hotly anticipated initial public offerings (IPOs) since Twitter went public in 2013 and Snapchat started selling
(Mabel Nummerdor) Reclame van toen, nu en straks – ‘De toekomst van de Gouden Loeki
14 februari 2018
Door Mabel Nummerdor, Bestuurslid van NIMA Een paar weken geleden had ik de geweldige eer om als spreker aanwezig te zijn bij de uitreiking van de
Sex doesn’t sell, new study says
27 juni 2017
The age-old advertising doctrine “sex sells” may actually be false, according to new academic research. According to a study by John Wirtz, an advertising professor
Dit is waarom reclamebureaus journalistieke redacties beginnen
17 mei 2017
Steeds meer bureaus gaan aan de slag met een eigen journalistiek team. Op welke manier doen ze dat en is dat wel zo’n goed idee?
Consumers now think ‘less of advertisers than bankers’
10 maart 2017
The effectiveness of digital advertising is increasingly being called into question as marketers’ concerns over transparency, measurement, ad fraud and viewability compound. The debate ramped
‘Marketers need to work harder’ insists Thinkbox CEO as brands drop diversity ads
21 februari 2017
Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not
Unilever CMO Keith Weed: Three things all marketers can do to eliminate ad fraud
27 september 2016
Advertisers have a responsibility to fight ad fraud, not just because it costs money but because it is illegal, funds criminals and puts our customers