Tag: advertising

Sex doesn’t sell, new study says

27 juni 2017

The age-old advertising doctrine “sex sells” may actually be false, according to new academic research. According to a study by John Wirtz, an advertising professor

NIMA nieuws

Dit is waarom reclamebureaus journalistieke redacties beginnen

17 mei 2017

Steeds meer bureaus gaan aan de slag met een eigen journalistiek team. Op welke manier doen ze dat en is dat wel zo’n goed idee?

Consumers now think ‘less of advertisers than bankers’

10 maart 2017

The effectiveness of digital advertising is increasingly being called into question as marketers’ concerns over transparency, measurement, ad fraud and viewability compound. The debate ramped

‘Marketers need to work harder’ insists Thinkbox CEO as brands drop diversity ads

21 februari 2017

Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not

Unilever CMO Keith Weed: Three things all marketers can do to eliminate ad fraud

27 september 2016

Advertisers have a responsibility to fight ad fraud, not just because it costs money but because it is illegal, funds criminals and puts our customers

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