Tag: advertising

The best case study I have ever used with MBA students is the story of Levi’s suit business. It sounds too bizarre to be true,

• advertising
• Marketing Strategie
• Personalisatie
• privacy

Today Spotify will embark on one of the most hotly anticipated initial public offerings (IPOs) since Twitter went public in 2013 and Snapchat started selling

• advertising
• mediaplanning
• spotify

Door Mabel Nummerdor, Bestuurslid van NIMA Een paar weken geleden had ik de geweldige eer om als spreker aanwezig te zijn bij de uitreiking van de

• advertising
• Marketing Strategie
• trendwatching

The age-old advertising doctrine “sex sells” may actually be false, according to new academic research. According to a study by John Wirtz, an advertising professor

• advertising
• Marketing Strategie
• media

Steeds meer bureaus gaan aan de slag met een eigen journalistiek team. Op welke manier doen ze dat en is dat wel zo’n goed idee?

• advertising
• Content Marketing
• marketing management

The effectiveness of digital advertising is increasingly being called into question as marketers’ concerns over transparency, measurement, ad fraud and viewability compound. The debate ramped

• advertising
• Integriteit
• Marketing Strategie

Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not

• advertising
• diversiteit
• Marketing Strategie

Advertisers have a responsibility to fight ad fraud, not just because it costs money but because it is illegal, funds criminals and puts our customers

• advertising