European brands shift programmatic in-house
26 april 2019
Marketers in five major European markets are shifting their programmatic ad-buying in-house, according to a series of comprehensive reports from the Interactive Advertising Bureau (IAB). …
Colin Lewis: Could a computer write a prize-winning ad campaign?
25 april 2019
Much of what is written about artificial intelligence (AI) is either hype or a variation on the theme about the robots coming to take all …
Just 11% of UK consumers ‘enjoy’ advertising
12 april 2019
Brands risk alienating consumers and damaging the effectiveness of their campaigns if they over-target their ads, according to a new survey that warns of growing …
Advertising must address its negatives
5 februari 2019
Advertising has some work to do when it comes to encouraging trust and favourability among consumers – and, in turn, attracting new talent to the …
Keith Weed tells industry to ‘double down’ and help make advertising noble again
30 januari 2019
As trust in advertising hits an all time low, Unilever CMO Keith Weed has used his first address as the Advertising Association’s new president to …
Brands and consumers at odds on gender stereotyping
29 januari 2019
The vast majority of marketers reckon they’re doing well when it comes to avoiding gender stereotyping, yet almost half of consumers say advertisers are still …
Social media in Nederland 2019: Facebook verliest ruim half miljoen gebruikers
28 januari 2019
Ruim een half miljoen Nederlanders (640.000) is het afgelopen jaar afgehaakt van Facebook. In 2017 stopten al veel jongeren, maar nu daalt het gebruik over de hele …
80% of mobile ad market value has been created in the last five years
28 januari 2019
Of the $125.6bn spent on mobile ads in WARC’s key markets in 2018, almost four in five dollars have entered in the last five years. Mobile ad …
Mark Ritson: Revenue is a lousy measure of success for most ad campaigns
24 januari 2019
This year has begun pretty much the way 2018 ended, with a spate of big advertising campaigns that have divided the marketing community. Kaepernick for …
Zes vrijwillige aandachtstrekkers en een vuurwerkbom
21 januari 2019
Peeter Verlegh (VU) en Energize zetten in 'Week van de Aandacht' uiteen hoe je de effectiviteit van merkcommunicatie vergroot. Het lijkt de meest genegeerde vraag van …
De collectieve black-out van die ene Blokker-commercial
27 november 2018
"Sarah Jessica Parker kostte Blokker veel klanten," kopt de Telegraaf, opgetekend uit de mond van de CEO. Nou hoef je geen gedragswetenschapper te zijn of de …
Verslag Effies-uitreiking 2018: “De Lampen zijn geiler”
14 november 2018
De Effies zijn een soort familiefeestje waarbij het kermen en kreunen van de verliezers minstens zo indrukwekkend is als het plezier over de winnaar. Marketing …