Tag: B2B Marketing

10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

22 juli 2017

Choosing the right digital marketing agency for your B2B company may sound as overwhelming as making the calculations for an Apollo rocket launch. It may

Four Ways to Use Mobile in Your B2B Marketing Strategy

19 juli 2017

Consumer preference for accessing content through mobile devices is now almost universal. Business buyers are not far behind, using their devices to research their needs

Arthur Simonetti

Marketeer Simonetti (DSM): B2B moet beter zicht krijgen op marketinginspanning

17 juli 2017

‘Het meten van de van de marketingactiviteiten – van de eerste klik tot de tevredenheid na de verkooptransactie – is de belangrijkste uitdaging voor hedendaagse

Arthur Simonetti

#NIMAMD Arthur Simonetti (DSM): Teun van de Keuken is de personificatie van de nieuwe marketeer.

17 mei 2017

Arthur Simonetti, voorzitter van de NIMA B2B Marketing-Community en marketing director DSM, is één van de vele sprekers tijdens Nima Marketing Day. MarketingTribune stelde hem

Arthur Simonetti

Serious creativity 3*; Setting the scene!

6 maart 2017

* this is the last blog in a series of three on serious creativity. The four components of creating magic In the first two blogs

Arthur Simonetti

Serious creativity 2*: INSIDE or OUTSIDE the BOX?

28 februari 2017

Boxing for ideas As marketers, creativity needs to be second nature to us. But how do we boost our creativity? In this series of blogs,

Arthur Simonetti

Serious creativity 1*: Learn to Escape!

21 februari 2017

Is agility the NEW creativity? In our complex world, we all need to be AGILE! We need to have mental agility in order to cope

Four Powerful Groups of B2B Brand Advocates on Social Media

6 februari 2017

Among the top challenges that B2B marketers face are building brand awareness, managing customer relations, and making do with limited marketing resources (human and otherwise);

B2B Video Benchmarks for 2017

31 januari 2017

Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent

B2B Summit – exclusieve korting voor NIMA-members

26 januari 2017

BBP Media, organisator van het congres B2B Summit Proud to B2B biedt leden van NIMA een exclusieve korting aan voor Members. Actieve deelname aan het

Reinier Willems

Grote Klanten Winnen én Behouden met Account Based Marketing

16 januari 2017

Vanuit de NIMA B2B community werd eind vorig jaar de 2e rondetafelbijeenkomst over Account Based Marketing (ABM) georganiseerd. Met 18 Marketing Directors uit diverse bedrijfstakken

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