Tag: B2B Marketing

Why are the FMCG giants still seen as the Holy Grail of marketing?

9 april 2018

The B2B marketing mindset of building ongoing relationships with customers rather than seeing them as one-time buyers is being adopted by businesses across the board so

How Emotional Marketing in B2B Drives Customers (Even If You Think It Doesn’t)

31 januari 2018

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B

Van Belleghem tot NIMA B2B: ‘Digital revolution, lead or die?’

29 januari 2018

Inspired by the leaders. Steven Van Belleghem liet voor 100 ervaren b2b marketeers het jaar ontzettend goed beginnen bij 3M. Hij liet er ook geen

(Blog Truus Koppelaar) Hoe Big Data en Algoritmes het werk gaan bepalen

13 december 2017

De afgelopen weken las ik twee boeken die eigenlijk over hetzelfde gaan: door te denken vanuit de klant en technologie als middel in te zetten,

The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]

4 september 2017

Put away all those single-channel research reports on B2B marketing, and save yourself some time with a look at today's infographic. The team at Bubblegum Search read

10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

22 juli 2017

Choosing the right digital marketing agency for your B2B company may sound as overwhelming as making the calculations for an Apollo rocket launch. It may

Four Ways to Use Mobile in Your B2B Marketing Strategy

19 juli 2017

Consumer preference for accessing content through mobile devices is now almost universal. Business buyers are not far behind, using their devices to research their needs

Arthur Simonetti

Marketeer Simonetti (DSM): B2B moet beter zicht krijgen op marketinginspanning

17 juli 2017

‘Het meten van de van de marketingactiviteiten – van de eerste klik tot de tevredenheid na de verkooptransactie – is de belangrijkste uitdaging voor hedendaagse

Arthur Simonetti

#NIMAMD Arthur Simonetti (DSM): Teun van de Keuken is de personificatie van de nieuwe marketeer.

17 mei 2017

Arthur Simonetti, voorzitter van de NIMA B2B Marketing-Community en marketing director DSM, is één van de vele sprekers tijdens Nima Marketing Day. MarketingTribune stelde hem

Arthur Simonetti

Serious creativity 3*; Setting the scene!

6 maart 2017

* this is the last blog in a series of three on serious creativity. The four components of creating magic In the first two blogs

Arthur Simonetti

Serious creativity 2*: INSIDE or OUTSIDE the BOX?

28 februari 2017

Boxing for ideas As marketers, creativity needs to be second nature to us. But how do we boost our creativity? In this series of blogs,

Arthur Simonetti

Serious creativity 1*: Learn to Escape!

21 februari 2017

Is agility the NEW creativity? In our complex world, we all need to be AGILE! We need to have mental agility in order to cope

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