Vier manieren om met dark psychology aan de slag te gaan
17 mei 2017
Door Tom De Bruijne* Laten we gelijk in het diepe springen. Hieronder volgen enkele suggesties vanuit de gedragspsychologie. Principe 1: Chutes Chutes zijn technieken om
Brands need to heed behavioural economics
11 april 2017
Marketers need to consider factors such as short-termism, "hyperbolic" discounting and other principles from behavioural economics as they seek to build connections with consumers, a
Mark Ritson: There’s a new weapon in the targeting armoury Psychographic segmentation
15 februari 2017
Psychographic segmentation has been out of favour for a while despite its obvious usefulness, but combining it with behavioural and addressable data creates a potent