Tag: behavioural design

Vier manieren om met dark psychology aan de slag te gaan

17 mei 2017

Door Tom De Bruijne* Laten we gelijk in het diepe springen. Hieronder volgen enkele suggesties vanuit de gedragspsychologie. Principe 1: Chutes Chutes zijn technieken om

Brands need to heed behavioural economics

11 april 2017

Marketers need to consider factors such as short-termism, "hyperbolic" discounting and other principles from behavioural economics as they seek to build connections with consumers, a

Mark Ritson: There’s a new weapon in the targeting armoury Psychographic segmentation

15 februari 2017

Psychographic segmentation has been out of favour for a while despite its obvious usefulness, but combining it with behavioural and addressable data creates a potent

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