Tag: behavioural design

Over Design Thinking en de radicaal veranderende rol van customer insights Design Thinking is hot. Dat blijkt wel uit de massale belangstelling tijdens MIE2018 voor

• behavioural design
• design thinking
• Marketing Intelligence

Door Tom De Bruijne* Laten we gelijk in het diepe springen. Hieronder volgen enkele suggesties vanuit de gedragspsychologie. Principe 1: Chutes Chutes zijn technieken om

• behavioural design
• design thinking
• neuromarketing
• psychologie

Marketers need to consider factors such as short-termism, "hyperbolic" discounting and other principles from behavioural economics as they seek to build connections with consumers, a

• behavioural design
• NIMA Marketing Day
• propositie design

Psychographic segmentation has been out of favour for a while despite its obvious usefulness, but combining it with behavioural and addressable data creates a potent

• behavioural design
• neuromarketing
• Segmentatie