Board Archives - NIMA

Tag: Board

Marketing’s claim to the C-suite is more than strong enough

20 januari 2020

The chief executive has decided to gather the leadership together to devise a new five-year plan for growth. And wants total focus. Away from distractions. …

Thomas Barta: What’s the point of the CMO?

11 januari 2019

Does the role help marketing departments lead successful businesses or is it an overused title that promises more than most of its holders will be …

The big debate: Is CMO succession in crisis?

7 september 2017

With brands increasingly looking to external candidates to fill CMO vacancies, how many marketers are waiting for a promotion that will never come and how …

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