Tag: Board

Thomas Barta: What’s the point of the CMO?

11 januari 2019

Does the role help marketing departments lead successful businesses or is it an overused title that promises more than most of its holders will be …

The big debate: Is CMO succession in crisis?

7 september 2017

With brands increasingly looking to external candidates to fill CMO vacancies, how many marketers are waiting for a promotion that will never come and how …

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