Marketing’s claim to the C-suite is more than strong enough
20 januari 2020
The chief executive has decided to gather the leadership together to devise a new five-year plan for growth. And wants total focus. Away from distractions. …
Thomas Barta: What’s the point of the CMO?
11 januari 2019
Does the role help marketing departments lead successful businesses or is it an overused title that promises more than most of its holders will be …
The big debate: Is CMO succession in crisis?
7 september 2017
With brands increasingly looking to external candidates to fill CMO vacancies, how many marketers are waiting for a promotion that will never come and how …
