Tag: copywriting

How to Write a Style Guide for Your Brand

10 mei 2017

Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It Loose,” into Spanish, it used

Vice CEO: Brands investing too much in platforms, not enough in content

2 maart 2017

This year’s Mobile World Congress agenda has seen a rise in talks about content but it comes at a time where advertisers have numerous platforms

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