Tag: copywriting

Succesvolle long-form content met deze technieken

13 mei 2019

Eén van de langst durende debatten in marketing- en saleskringen: wat is beter, short copy of long copy? De short-fans prediken short copy omdat mensen …

How to Write a Style Guide for Your Brand

10 mei 2017

Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It Loose,” into Spanish, it used …

Vice CEO: Brands investing too much in platforms, not enough in content

2 maart 2017

This year’s Mobile World Congress agenda has seen a rise in talks about content but it comes at a time where advertisers have numerous platforms …

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