Marketers show more compassion in response to pandemic
11 december 2020
How best to communicate with worried consumers during the coronavirus pandemic is one of the central challenges facing marketers, and a new survey suggests the …
Marketeer gaat vooral snijden in mediabudget
12 oktober 2020
In de late zomermaanden hebben onderzoeksbureau DVJ Insights, DPG Media en NIMA onderzoek verricht naar de stand van zaken in het marketingvak. Voor een beroepsvereniging als NIMA …
‘Funnel juggling’ is the answer to marketing effectiveness
21 september 2020
How has this long, strange period of Covid-induced change been for you? It’s been an odd one for me. I spent the first few months …
